We aimed to promote change through the distribution of brochures that were written, photographed and designed by us. The brochure detailed a how-to guide for those wanting to build a food garden. It formed part of our social marketing initiatives (together with the children’s audio slide), and strongly advocated the use of food gardens.

We had not anticipated the need to design a DVD cover for the DVDs which were going to be distributed at local primary schools. Upon realising that the covers were completely blank, and would probably end up in the back of a dusty cupboard, we decided to print covers that would carry bright colours and symbols to promote the continual use of the DVD. We designed the cover to match the design of the brochure, as in some instances the two would be distributed in conjunction.

We did not create a paper-mache or graphic mascot as planned, as one of the audio slides featured ‘Mr Carrot’, a food-gardens mascot. We felt that since the DVD was going to be distributed at all primary schools in Grahamstown (our primary audience being children), we need not feature the mascot in our print output as the target audience for the print productions was our secondary target audience.

We designed three Grocott’s Mail inserts, which were published every Friday for three weeks. This formed part of our advocacy journalism initiatives, in conjunction with the other audio slide (which profiled a student who made use of a food garden), as well as the news story and Public Service announcement produced by the TV students.